COFFEE TABLE CERTAINTY

Despite the fact that we have an ever-shifting eternal library of humanity below us in our bookshop, my husband and I keep a few books in our personal space on the second floor.

Yesterday I had occasion to sit down for a few minutes and pick up two of the tomes that have graced the coffee tables in every house we’ve owned. One is called In the Company of Bears by Curtiss; the other, In Every Tiny Grain of Sand by Lindbergh.

bearsBears is a beautiful, tall book featuring wonderfully whimsical illustrations that make you look twice on every page. Clouds are bear-shaped; overstuffed armchairs have bear bodies in the upholstery pattern. And the words are just sweet: “When you’re sad you can sing the saddest songs/When you’re mad you can beat on the Chinese gongs.” It’s the kind of  book that lets you crawl inside its pages and get your childhood back for ten minutes.

Sand is also ostensibly a book for children – no psychoanalysis please – but it’s a collection of prayers from many franchises of faith, charmingly illustrated on themes of light, dark, home, and family. Lindbergh does some lovely rewrites of famous Psalms into verse, and the Celtic prayers include “Deep Peace,” which Jack and I used at our wedding, yet my favorite in the whole book remains a tiny little prayer in a bottom right corner, by G.K. Chesterton: “The snail does the holy/ Will of God slowly.”grain of sand

Maybe that’s why I love these books in the first place. They are “slow down, regroup, relax, say a prayer and have a cup of tea” books. In a world frenzied with helping other people slow down and enjoy books, these are the ones that remind me to stop and enjoy the moments of giving enjoyment. Sip ‘n smile.

That snail isn’t going any place quickly, but he is getting somewhere.

Minding the Books

Jack blogs on the business matters of bookstore life

Since opening our bookstore we’ve kept a close eye on our sales from month to month. This was initially part of the process of calculating sales tax, but as we moved from year one to year two, we realized that comparing the same month in different years couldn’t hurt our planning. (We were business virgins when we started, but we have learned quickly.)

That, in turn, allowed us to see how we were building our customer base in succeeding years – until we hit a plateau around year three or four. We were comfortably aware that we had probably reached saturation point, in terms of our region’s ‘willing to drive to the bookstore’ market, but then things changed again after Little Bookstore was published.

To begin with its effect coincided with our usual pre- and post- Christmas peak (believe it or not January can be a good month for bookstores, as people spend their Christmas gift money). The Christmas Factor made it hard to separate the two. Traditionally, the period from late January through late March has always been very low. In fact we have come to expect a goodly handful of ‘cashless wonder’ days during this period, when people either use accumulated credit or bring boxes of books in for credit. We brace ourselves and eat more mac and cheese.

But, here we are heading for the end of February 2013 and we’ve continued to be almost as busy as during that seasonal Christmas peak. The explanation seems to be that the folk who have read Little Bookstore are intrigued enough to want to experience both the bookstore and Big Stone for real.

It’s becoming pretty easy to tell these nice folk as soon as they come into the shop, too! They have an expectant look about them; they smile at our cats and call them by name. They seek out ‘the rejection letter,’ and they just kind of hover in a satisfied way.

Once we twigged what was going on we would ask where they came from and discovered that our geographical footprint had grown. Quite a bit.

Funny though this may seem, as excited as I’d been about the book coming out, it had never occurred to me it would entice people to seek out our shop. But I’m certainly glad they are. Without exception, they’ve been nice people, pleasant visitors, appreciative of the town without a whiff of “how… quaint” to them. They’re good conversationalists. AND they’re buying books.

What more could a bookslinger ask for?