What if Editors SOLD Books (in Big Stone Gap)?

nicholeRegular readers will know that I spent a week in NYC last month, doing a couple of events and goofing off visiting my editor Nichole (in the photo) and agent Pamela. During the course of the week, Jack and I were delighted to have a conversation with Ken, head of independent bookstore sales for Macmillan, and his assistant Matt; we talked about coping mechanisms for small guys, marketing strategies for big guys, and the very hopeful demographics showing rises from 2011-2013 not only in sales of books at indie bookstores, but in the number of indie bookstores that are out there.
After the conversation, Nichole made the casual comment that she wished she knew more about how indie bookstores sold books. “It’s like the Gold Standard of bookselling, the handsell. And I’ve certainly recommended lots of books to lots of people, but I’ve never stood in a shop and sold one.”
Thus an idea was born. Nichole and her trusty assistant Laura have been saying repeatedly they’d love to visit Big Stone Gap. In addition, my publicist Jessica is from Richmond, VA, and she’s never been to the more rural climes. So here’s my cunning plan: we need people to explain to Nichole’s editor-in-chief why Nichole and Laura and Jess could really use a week of handselling experience in a small town.laura chasen
Wouldn’t it be great to have Nichole and Laura (in the photo) and Jess spend a few days RUNNING The Little Bookstore of Big Stone Gap?  Pamela, my agent, has often said that if prospective authors who send pitches to agents had to sell the books they were pitching, they’d change their pitch—and tune. You have to know what will and won’t sell—and how to sell it—to write a good query letter.
Nichole and I have often talked about the failed algorithms of A**zon, how people who want to read books that don’t quite fit a specific category can’t find them, don’t know they’re out there, and how sales reps (that is, those who sell books in bulk to bookstores from publishers) have to make things easy for the stores and build their own relationships of trust in order to do their jobs well. And that there’s a disconnect between the writers, the editorial shapers, and the sellers. Think of it: Manhattan’s finest editors bridging those gaps (in The Gap!).
jessicaSo here’s what we need: leave a comment on this blog saying why Nichole and Laura and Jess (in the photo of her birthday dinner with us in NYC) should get to spend a week (okay, three days) running our shop. (Don’t worry about Pamela and her assistant Michelle; we have a completely different plan for them.) And while the trio are down here we can show them a good time. Please, in your comments, explain why this is a good idea to Nichole’s boss (who will be interested).
And if Nichole and Laura and Jess get to visit, we’ll throw a party, and y’all can come say hi!

THE MONDAY BOOK: Global Girlfriends by Stacey Edgar

The first time I got this book was from my editor, Nichole Argyres, as a present. While visiting in 2012, she saw me grazing her NYC office shelves and asked what looked good. I pointed to Global Girlfriends, and her face lit up.

“It’s a great story, so inspiring, and really worth telling,” she said, thrusting the book at me. I planned to read Global Girlfriends after leaving NYC, but we went straight to an event in Northern Virginia, where the lovely and accomplished Carolyn Frahm had invited me to speak to her book club about my newly-published memoir. While there, she saw Global Girlfriends in my bag and asked if I was enjoying it. Carolyn’s book club was comprised of women who looked for ways to use their financial well-being to help others–the hosting house’s daughter was recently back from Pakistan, where she and her husband ran a clinic for pregnant women–so I gave Carolyn the book. I’d only read the opening chapter, but some books are just meant to be in the hands of certain people at the right time.

This year, visiting Nichole’s office again, I told her how I’d “lost” Global Girlfriends and asked her if she had another copy. Her face lit up again. “It’s such an important story,” she said, scanning her shelves. “Ah. Here. This is a book I’m really proud of.”

ggWith good reason. Edgar tells the story of how she took a $2,000 tax return and leveraged it into a for-profit company dealing in fair trade goods crafted by women in disadvantaged countries. The story of creating her enterprise is bounded ’round by short stories of the women she works with internationally.

Think of a mirror in a hand-crafted frame, each shiny stone set as part of a pattern into gilt. That’s pretty much what this book is like; each story is self-contained but collectively they reflect back what GG does. And the central story reflects “us”: that is, women of comfortable lifestyles in a wealthy nation. The side stories reflect the lives of women we could have been, had we been born in another country. One of the nicest elements of this book is that it neatly sidesteps that “poor unfortunate souls” crap so many “welfare” programs unwittingly propagate. Stacey talks about looking at begging girls in India, and seeing her two daughters; holding meetings with administrators in run-down offices, and seeing in them her friends, the sisterhood of women who cope with what life throws at them.

There’s an interesting life theory that social workers–Edgar is trained as one–often come up against (as do public health workers, ministers, and just about everyone else; we just don’t name it). The JUST WORLD THEORY says basically that if something’s gone really badly for someone, it must be because they deserve it; blame the victim, for letting themselves become a victim.

We don’t need to talk about the arguments against that theory; Edgar pretty much smashes them without a backward glance as she describes each country more through the lives of the women than the stats that she tosses casually into the narrative.

People interested in social justice, or in the mysterious ways in which women form bonds where men tend to create wars, will love this book. I’m not sure others will be able to sink their teeth into it. It doesn’t start with “why,” but “how.”

I’m very glad, now, for losing my first copy and gaining this second one. Thanks Nichole for getting this story out there, and thanks Stacey Edgar for writing it.

And if you want to go buy something from Global Girlfriends – the women they work with make incredibly beautiful and sturdy items, avoiding what Edgar tactfully calls “the carved giraffe dilemma”- here’s their online store:

http://www.globalgirlfriend.com/store/ggf/site.