Hidden Pleasures in the Night

One of the coolest things about running a bookstore is the nighttime raids. On any given evening, when the shop is closed and Jack and I head downstairs to our bedroom den, one of us might say, “Oh, I finished my book.” Thus begins a pleasant twenty minutes of discovery.

Jack and I take turns minding the store, so while we each have a really good idea of inventory, things are likely to come in on the other’s watch that we don’t yet know about. Trolling the shelves brings happy surprises. “Oh, I didn’t know we had the latest Sarah Allen!” Or “Hmm, a book about building fake ship docks and air bases during World War II.”

The little gems sit on our shelves waiting for us to traverse a section, not straightening, not searching, just browsing. It is such a pleasure to browse one’s own bookstore. And that “you can’t judge a book by its cover” thing? Hah. Yes you can. You can tell what’s targeting women – hello gorgeous ballgowns or period dresses with the wearer’s head not shown on the cover–and what’s marketed toward lit lite readers, covers edged in a dignified gilt frame, or photos of faraway cities and characters splashed behind a new author’s name.

A gorgeous photo, the judicious use of color, a drawing where a second glance reveals a second meaning: these are guaranteed to make me flip the book and read the blurb. If I’m not hooked by then, I do the random test taught me by a browsing customer years ago. Open to page 123 and read it. If the author’s writing is personally appealing, take the book downstairs. If not, there are 35,ooo more to browse.

I don’t think this would work if we didn’t live here, as we’re too absent-minded to remember to bring the books back once we’ve read them. And of course, if someone wants something, we have to bring it up from the den. I once sold a book Jack was reading from right off the nightstand, removing his bookmark and swearing later I didn’t remember seeing it. (Don’t tell him; he still doesn’t know I did that.)

Yeah, it’s a business. But when the main lights go out, and the relaxed evening hunt for something to read begins, it’s pure hedonistic happiness to live in a bookstore.

What if Editors SOLD Books (in Big Stone Gap)?

nicholeRegular readers will know that I spent a week in NYC last month, doing a couple of events and goofing off visiting my editor Nichole (in the photo) and agent Pamela. During the course of the week, Jack and I were delighted to have a conversation with Ken, head of independent bookstore sales for Macmillan, and his assistant Matt; we talked about coping mechanisms for small guys, marketing strategies for big guys, and the very hopeful demographics showing rises from 2011-2013 not only in sales of books at indie bookstores, but in the number of indie bookstores that are out there.
After the conversation, Nichole made the casual comment that she wished she knew more about how indie bookstores sold books. “It’s like the Gold Standard of bookselling, the handsell. And I’ve certainly recommended lots of books to lots of people, but I’ve never stood in a shop and sold one.”
Thus an idea was born. Nichole and her trusty assistant Laura have been saying repeatedly they’d love to visit Big Stone Gap. In addition, my publicist Jessica is from Richmond, VA, and she’s never been to the more rural climes. So here’s my cunning plan: we need people to explain to Nichole’s editor-in-chief why Nichole and Laura and Jess could really use a week of handselling experience in a small town.laura chasen
Wouldn’t it be great to have Nichole and Laura (in the photo) and Jess spend a few days RUNNING The Little Bookstore of Big Stone Gap?  Pamela, my agent, has often said that if prospective authors who send pitches to agents had to sell the books they were pitching, they’d change their pitch—and tune. You have to know what will and won’t sell—and how to sell it—to write a good query letter.
Nichole and I have often talked about the failed algorithms of A**zon, how people who want to read books that don’t quite fit a specific category can’t find them, don’t know they’re out there, and how sales reps (that is, those who sell books in bulk to bookstores from publishers) have to make things easy for the stores and build their own relationships of trust in order to do their jobs well. And that there’s a disconnect between the writers, the editorial shapers, and the sellers. Think of it: Manhattan’s finest editors bridging those gaps (in The Gap!).
jessicaSo here’s what we need: leave a comment on this blog saying why Nichole and Laura and Jess (in the photo of her birthday dinner with us in NYC) should get to spend a week (okay, three days) running our shop. (Don’t worry about Pamela and her assistant Michelle; we have a completely different plan for them.) And while the trio are down here we can show them a good time. Please, in your comments, explain why this is a good idea to Nichole’s boss (who will be interested).
And if Nichole and Laura and Jess get to visit, we’ll throw a party, and y’all can come say hi!