Tag Archives: consumerism

A Different Kind of Porn – Nope.

doily-coatJack and I did some shelf rearranging this week, to aid me in my final week of book edits avoidance therapy. The adjustments meant losing about half a bookshelf’s worth of space, so I started looking at our diet and exercise, aging, and women’s health books.

And got really, really angry. So many books about how women can keep themselves from looking older – not being older, not keeping themselves well, just not LOOKING older. So many books on what to wear after fifty. So many books on how to be skinny – not healthy, skinny.

When Jack and I opened our bookstore, we got some books in from Playboy. We discussed whether to sell “porn,” and decided we’d go with a simple definition: if we felt like the books would harm our friends Teri and Gary’s three daughters (at the time ages 4-12, more or less) we wouldn’t sell them. (Teri is the one who traded us photocopies for free books when we first opened, for those who have read Little Bookstore.) That made it fairly easy to know what we felt comfortable selling.

So I applied the same rule to these “women’s health” books, and threw away 200 of them. Because if the girls had lived by their rules, they would have been beat down, joyless consumerists. Peh.

Here are the rules, Mollie, Maeve, and Millie: wear what makes you feel comfortable, sexy, happy, or powerful–whatever your moment or mood calls for. Put on make-up or don’t – and if you want to make your own we kept a few books on natural cosmetics and color choices for hair and skin tones. Be healthy, be that plump, skinny, middle of the road, or whatever else you and your doctor agree is working for you. Look after yourself mentally – don’t read books that try to tell you  how many of anything you should own. Don’t fall for the sale of fear.

And, as one of my favorite snark signs says, “Don’t try to keep up with the Joneses. That’s expensive. Drag them down to your level. It will make them happier, too.”

Enjoy life, girls. We are enjoying the extra space in our bookstore – gained a whole shelf of space by tossing the porn.

 

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Filed under Big Stone Gap, bookstore management, folklore and ethnography, home improvements, Life reflections, Little Bookstore of Big Stone Gap, small town USA, Uncategorized, VA, Wendy Welch

Remember Customer Service? We do.

Little Bookstore is one of several on a list of second-hand bookslingers who trade ideas and share knowledge–including that there’s such a thing as being TOO local. People can take the approach that you must be in this small town because you couldn’t make it in the big city; I’ve just come back from an economic summit where rural town managers discussed this problem.

Being too local is a problem anytime of year, but at Christmas, people can also eschew specialty businesses because they believe making a mad dash through the discount warehouses will be “cheaper and more convenient.”

(Yeah, and the shortcut is always faster….)

Small Business Saturday and the Christmas season tend to be a special challenge for bookstores because much of our unique charm lies in our handselling technique; a proprietor knows his or her customers, and has developed a relationship of trust, of not trying to just sell, sell, sell but to match. We take pride in matching the correct book to the right person. Trust is the foundation of customer service, trying to help the customer rather than meet an imposed quota.

Everybody sells books at Christmas, but who can greet you by name, ask how your niece liked Divergent, suggest a new detective series because they know you like mysteries themed around food? Or, who can meet you for the first time, listen to a list of the last five books your dad read and what he thought of them, and then suggest the perfect present based on that information? How much time will you save with that kind of service?

That’s what we do, and what our friends in the bookselling business do. Because we are our businesses; we don’t just work for them. We believe in selling you what you want, not what you’ve been told you need. And we believe you are your own person.

Visit your local bookseller this holiday season–be it Paperback Book Exhange in Neenah, Wisconsin; Al’s Books out in Kansas; maybe that sweet little Country Bookshop in North Carolina; or one of the other 2,500-or-so used book shops across America. The coffee will be hot, the chairs comfy, the kittens purring, and the proprietors ready to listen, serve, and smile.

 

 

 

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Filed under animal rescue, Big Stone Gap, book reviews, bookstore management, Life reflections, Little Bookstore of Big Stone Gap, reading, shopsitting, small town USA, VA, Wendy Welch