Tag Archives: independent booksellers

Afterwords Bookstore Speaks….

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This might be one of the sweetest press releases ever!  Jack and I head off Tuesday to speak at Afterwords Books.

Turning Retail Stores Into Community Resources
Bookstore Owners Lead Discussion for Local Business Owners at Special Event in Edwardsville

EDWARDSVILLE, ILL. October 11, 2013 – How can locally-owned businesses stay at the top of shoppers’ minds in a world dominated by big box stores and online retailers? On October 22, 2013, two family-run bookstore owners – one from Edwardsville, Ill. and one from Big Stone Gap, Va. – will share their stories how they transformed their stores into community hubs in order to drive sales.

Like many locally-owned retailers, LuAnn Locke of Afterwords Bookstore in Edwardsville faced an uphill battle in encouraging residents to shop local. As a bookstore owner, it was even more challenging with the proliferation of e-readers in the market. On the verge of closing shop, Locke connected with Wendy Welch, owner of Tales of the Lonesome Pine bookstore in Virginia and author of The Little Bookstore of Big Stone Gap. Through her experience and buoyed by the lessons of Welch, Locke transformed Afterwords into a community resource for book lovers and was able to stay in business.

On October 22, Welch and Locke will join together at Afterwords to lead a discussion on how local businesses can be more than retail stores – they can be gathering spots that encourage community interaction to help boost sales. Welch and Locke will share best practices, grassroots marketing efforts and in-store programs that helped their businesses survive in a competitive marketplace.

Said Locke, “Welch’s book was instrumental in our decision to keep fighting the good fight – to continue to believe in Afterwords Books and what it means to our community. She has inspired to me to make the store a place where book lovers can connect over their shared interests and boost interest in reading throughout the region.”

Small business owners and the public alike are welcome to join in the discussion, starting at 7 p.m. Refreshments will be served, and a 20 percent discount will be offered on all book club selections. Afterwords Books is located at 232 Buchanan Street in Edwardsville, Ill. For more information about Afterwords or its upcoming events, visit www.afterwordsusedbooks.com or call 618-655-0355.

About Afterwords Books: Afterwords Books is a family owned and operated bookstore in Edwardsville, Ill. Afterwords offers customers both new and used books, a trade for credit program, free children’s story times, book clubs for all ages, a monthly documentary club, educational toys, and unique gifts crafted from local artisans. As a locally-owned store dedicated to the community, Afterwords is committed to serving as a community resource and gathering place for fans of the written word. For more information, visit www.afterwordsusedbooks.com.

Look What They’re Doing in Portugal!

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On Saturday Jack and I got a message from a bookseller in Portugal:

Dear Wendy Welch and dear Jack Beck,
My name is Inês and I’m from Portugal. I stumbled upon your book 2 days ago and I’m already in love with your little bookshop. I’m in the middle of the book and already I have cried and laughed, and had goose bumps… it’s so nice to see that you are doing so well in there! I’m so proud of you and I haven’t met you (yet!!!… ’cause I’m telling you, one day I’ll visit you! I need to see you with my own eyes! hahaha)
I too work at a little bookshop at a little town called Sines, I don’t own the bookshop, but my boss is a dear friend of mine. I’m always trying to come up with ideias to bring new customers here…
Read Wendy’s words has given me strenght and hope! We can do this! And I’m writing this simple message (with my bad english) just to thank you guys, for inspiring people, there, and obviously, like me… all around the world where the book has been sold.
Best wishes and a warm hug, Inês Espada

So of course now we’re in love with Ines, and in short order her boss; another bookseller named Luis, an activist from another town; the bookshop she works in; and her mom became Facebook friends of Jack and me and had liked our store (as we did theirs). But the cool thing, aside from just being happy to meet booksellers from another country, is to find that in Portugal indie bookstores have banded together in ways that really create a supportive community between them. Here’s some additional info Ines sent Sunday:

Luis is a dear friend of mine! he’s a book seller, and a great fighter of our cause. He’s always sharing information about bookstores and he created an event every year at the last sunday of march we have a booksellers meeting where we can discuss all the things that are happening around our book world. And now we have created a diploma to honor the great booksellers we have. With the big online shops selling books, it’s been difficult to us to combat the low prices that they have… It has been a struggle for some little bookstores, many have closed… but we have our motto, something like this: “Isto não fica assim!” The translation must be something like “we can do it” or “this will not end here!”

  • ISTO NÃO FICA ASSIM!

    encontrolivreiro.blogspot.com

    I was looking at our blog, the blog we use for the anual meeting, and I really want to show you, but it’s all in portuguese, you can try to read some of the things using google translate, but I’m gonna propose we do an english version. the diploma is called “Livreiros da Esperança” – Booksellers of Hope for booksellers that never stopped believing in books! Just like you! this year the diploma goes to a couple that have a bookstore at Setúbal for more than 40 years. You can see them in the photos at the blog http://encontrolivreiro.blogspot.pt/