Tag Archives: small business Saturday

Remember Customer Service? We do.

Little Bookstore is one of several on a list of second-hand bookslingers who trade ideas and share knowledge–including that there’s such a thing as being TOO local. People can take the approach that you must be in this small town because you couldn’t make it in the big city; I’ve just come back from an economic summit where rural town managers discussed this problem.

Being too local is a problem anytime of year, but at Christmas, people can also eschew specialty businesses because they believe making a mad dash through the discount warehouses will be “cheaper and more convenient.”

(Yeah, and the shortcut is always faster….)

Small Business Saturday and the Christmas season tend to be a special challenge for bookstores because much of our unique charm lies in our handselling technique; a proprietor knows his or her customers, and has developed a relationship of trust, of not trying to just sell, sell, sell but to match. We take pride in matching the correct book to the right person. Trust is the foundation of customer service, trying to help the customer rather than meet an imposed quota.

Everybody sells books at Christmas, but who can greet you by name, ask how your niece liked Divergent, suggest a new detective series because they know you like mysteries themed around food? Or, who can meet you for the first time, listen to a list of the last five books your dad read and what he thought of them, and then suggest the perfect present based on that information? How much time will you save with that kind of service?

That’s what we do, and what our friends in the bookselling business do. Because we are our businesses; we don’t just work for them. We believe in selling you what you want, not what you’ve been told you need. And we believe you are your own person.

Visit your local bookseller this holiday season–be it Paperback Book Exhange in Neenah, Wisconsin; Al’s Books out in Kansas; maybe that sweet little Country Bookshop in North Carolina; or one of the other 2,500-or-so used book shops across America. The coffee will be hot, the chairs comfy, the kittens purring, and the proprietors ready to listen, serve, and smile.

 

 

 

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Filed under animal rescue, Big Stone Gap, book reviews, bookstore management, Life reflections, Little Bookstore of Big Stone Gap, reading, shopsitting, small town USA, VA, Wendy Welch

Afterwords Bookstore Speaks….

This might be one of the sweetest press releases ever!  Jack and I head off Tuesday to speak at Afterwords Books.

Turning Retail Stores Into Community Resources
Bookstore Owners Lead Discussion for Local Business Owners at Special Event in Edwardsville

EDWARDSVILLE, ILL. October 11, 2013 – How can locally-owned businesses stay at the top of shoppers’ minds in a world dominated by big box stores and online retailers? On October 22, 2013, two family-run bookstore owners – one from Edwardsville, Ill. and one from Big Stone Gap, Va. – will share their stories how they transformed their stores into community hubs in order to drive sales.

Like many locally-owned retailers, LuAnn Locke of Afterwords Bookstore in Edwardsville faced an uphill battle in encouraging residents to shop local. As a bookstore owner, it was even more challenging with the proliferation of e-readers in the market. On the verge of closing shop, Locke connected with Wendy Welch, owner of Tales of the Lonesome Pine bookstore in Virginia and author of The Little Bookstore of Big Stone Gap. Through her experience and buoyed by the lessons of Welch, Locke transformed Afterwords into a community resource for book lovers and was able to stay in business.

On October 22, Welch and Locke will join together at Afterwords to lead a discussion on how local businesses can be more than retail stores – they can be gathering spots that encourage community interaction to help boost sales. Welch and Locke will share best practices, grassroots marketing efforts and in-store programs that helped their businesses survive in a competitive marketplace.

Said Locke, “Welch’s book was instrumental in our decision to keep fighting the good fight – to continue to believe in Afterwords Books and what it means to our community. She has inspired to me to make the store a place where book lovers can connect over their shared interests and boost interest in reading throughout the region.”

Small business owners and the public alike are welcome to join in the discussion, starting at 7 p.m. Refreshments will be served, and a 20 percent discount will be offered on all book club selections. Afterwords Books is located at 232 Buchanan Street in Edwardsville, Ill. For more information about Afterwords or its upcoming events, visit www.afterwordsusedbooks.com or call 618-655-0355.

About Afterwords Books: Afterwords Books is a family owned and operated bookstore in Edwardsville, Ill. Afterwords offers customers both new and used books, a trade for credit program, free children’s story times, book clubs for all ages, a monthly documentary club, educational toys, and unique gifts crafted from local artisans. As a locally-owned store dedicated to the community, Afterwords is committed to serving as a community resource and gathering place for fans of the written word. For more information, visit www.afterwordsusedbooks.com.

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Filed under Big Stone Gap, book reviews, bookstore management, publishing, shopsitting, small town USA, VA, writing