Published in 2006, Free Gift with Purchase: my improbable career in magazines and makeup sat on our shelves in the shop awhile. One day I picked it up, realized it was a memoir that had been misfiled in fiction, and headed across the shop floor. But I opened it and read a random section–

–and started laughing. I don’t wear make-up, or move in fashionista circles, but the book drew me in. The fun of reading is living someone else’s life for awhile.

Godfrey has a wicked sense of humor, balanced by a strong grounding in the fact that her life is about something halfway between silly and essential. I loved her opening explanation establishing why beauty is important–war zones doing a roaring trade in black market cosmetics, e.g.–and that everyone has some sort of beauty regime, whether it involves “product” or not. She seems to have a healthy respect for the the American consumer, pointing out that about half of “advice” is really “sales pitch” and it’s up to the purchaser to discern the difference.

Then she just starts telling stories, interspersed with advice. Most of the advice sailed over my head, but I devoured her funny, wise stories, like how networks (and careers) are formed and lost by a single ill-timed giggle. How those glam parties full of celebs are really the trading floor, everyone working hard without daring to sweat into silk OR admit they’re working. (If you look like you’re networking, you’re doing it wrong.) How you need to know yourself before you let anyone at a makeup counter touch you, or you wind up looking like a man in drag, and the woman behind the counter may revel in this because you didn’t buy anything.

This isn’t a cohesive story with a narrative arc, and I liked it for that reason, dipping in of an evening to relax before bed. This is a sweet, alluring book, with a little more depth than expected, if one comes to it with a healthy disrespect for the lines between which Godfrey-June colors. Underneath her writing runs a sense of “we’re not curing cancer, but we’ve made women with cancer feel better by giving them prettiness.”

Spots of name-dropping and elbow-rubbing with the insider crowd decorate her prose (like glitter in eye shadow? teehee) but aren’t the focus. Those with journalism backgrounds might particularly like the “vapid meets intensity” moments when people who write for a living have to come up with something meaningful to say about perfume that doesn’t involve “sweet” or “fruity.”

Not setting the world on fire, but adding a bit of color, this fun, cheerful book.