A Bookstore in Wisconsin/Minnesota Needs Our Help

We all know that independent bookstores are riding a dangerous wave in today’s economy: some dance; some drown.

There’s a nice bookshop in Hudson, Wisconsin, called Chapter2Books. It’s at 422 Second Street, on the bank of the St. Croix River, at the border with Minnesota. And all 842 square feet of it is struggling.

Sue and her husband Brian set up shop in Summer 2011, after Brian lost his job managing a credit union because of a merger with a larger firm. They launched their little bookstore with high hopes and higher rents.

chapter 2 booksAnd now, as Sue puts it, the economy is kicking their butts.

Sue understands that people think Amazon is cheaper, but, as she says,”Cheap is not cheap. Cheap books=no indies=no story hour for the babies at the shop=no support for local authors=no writing groups=no forum for national authors to come to town=no special, hand picked books, just bestsellers you can find anywhere=noone to personally make a connection with your reluctant reader=no indie store participating in chamber and town events, etc. etc. etc. Is that download on Amazon really worth it?”

“I’ve realized in the last few weeks that I have become a curator of books,” Sue said. “It actually is an important function to help people, whether they’re looking for a gift book or expanding what their kids are reading.”

For his part, Brian opened the doors to local authors: self published, house published, prospective writers and all. Not only did they set up a writing group, but when self-published authors came to do book talks, if the turnout was low, Brian slipped a $20 here or there from his own dwindling wallet and went to merchants up and down the street, suggesting they stop in, listen a few minutes, and buy the book.

That kind of human touch doesn’t come from cyber-deals.

sue and brian“This bookshop was our prayer to the universe,” Sue said. “Brian spent 30 years in banking, and then we got to do this. We advise customers and listen to their needs and all the things you talk about in your book, Wendy, and yet, now….I’m mad, I’m sad, I’m frustrated, I’m devastated, I’m heartbroken, I’m terrified.”

Can we afford to lose another small town store–a BOOKstore–folks? Do we really want another one to bite the dust?

Perhaps we can help. Could you repost this information – whole blog, condensed piece, whatever you can. Here are some basics: The shop is open from 10-5. Mon-Wed and Saturday, 10-7 Thurs and Fri, and 11-5 Sundays. Their website is http://www.chapter2books.com/. Thanks for doing what you can. Sue and Brian support their community. They could use some nice email (Brian@chapter2books.com; Sue@chapter2books.com), Tweets @chapter2books, and LIKEs on Facebook to boost morale–and spread the word that they’re standing, ready, to serve booklovers along the St. Croix River. Thanks!

The Really Fun Parts of Bookslinging

Running a used books store hovers around #12 on the list of second careers retirees dream about, which begs the question: what is it in this “doomed” (according to the media; we say “Hmmph”) profession that appeals so? Jack and I sat down to make a list of the top 5 perks:

1) The customers. You’ll never meet sweeter, kookier, nicer people than those who frequent bookshops. I am tempted to add, particularly in a small town, but maybe it’s universal. Our customers tell us stories, bring us brownies, ask us to look at their rashes, suggest colors to paint our walls… They’re like a big extended family of near-and-far cousins.

2) Sorting the trade-ins. This is kind of bittersweet; we see SOOOOO many Pattersons, Cornwalls, Grishams. A grey twilight is threatening to eclipse our paranormal romance section. And yet, amidst the flood of oh-so-popular stuff, boxes come in with unique offerings; you lift the Reader’s Digest How To Manuals and find a slew of unknown titles–and your heartbeat accelerates.

I’d never heard of Prayers and Lies, but  liked this debut novel about dysfunctional families. It was just lying there in a stack of Nicholas Sparks, humming a little tune to itself, waiting patiently to be discovered. That happens often enough to keep us excited.

3) Quips. Customers say the darndest things! They toss off comments that completely startle you with their wisdom. The other day as I bemoaned the economy an elderly customer shrugged. “I ain’t eatin’ cat food and the sun is shinin’,” he said. “Good’nuff fer today.”

4) Peacefulness. We don’t know why. Our personal lives are NOT peaceful at this time (though they are fun). And this peace thing is true of other bookshops we have visited. Books lining walls make a noise buffer? We don’t know, but bookshops are magically calm, and we can tell you that it’s not our influence as owners making it so. It just is.

5) The juxtaposition of predictability and unpredictability. This morning Jack said, “It’s Friday. Mr. L will be on the porch at 9:30, waiting for his Steinbecks.” Mr. L discovered Steinbeck late in life (his seventies) and has since been buying one per week. I asked Jack if finances held Mr. L back from getting a slew at once, and Jack doubled over with laughter. “I actually offered a deal on all we had, and Mr. L said, ‘Nah. What if I die ‘afore next weekend? Nobody else in my house’d read ’em.'”

Nancy comes Thursdays and gets Dragonlance books. Wendy (a customer, not me) buys True Crime every two weeks, on payday. Pitted against this, on any given day someone could waltz in and demand “everything you’ve got on Hawaii,” or take out his fiddle and play a tune–as a young lad did last week for Jack, without preamble. When he’d finished (to a round of applause from other shoppers) he asked, “You wanna stock my CD?” (Jack did.)

Being a bookslinger won’t make you rich, but it will make you happy.

(Don’t forget to scroll back to Aug. 14th and enter Caption Contest V. It’s fun, and you could win a free book!)