Saucy Waiters Spice up Supper Service

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Jack’s weekly guest blog reaches us from the Old Country

One of the highlights of my year is the annual small group tour of Scotland I organize. This being an even-numbered year, we do the Highlands and Islands.

The tour started Sunday, and so far it’s been a delight: decent weather, good hotels and food and a delightful group of fellow travelers.

Not without its moments, of course. Our first evening in our Crianlarich hotel, we sat down to dinner and were approached by the ‘Maitre D’, whose lapel badge identified him as ‘Andy’. Launching in a plumby accent that would not have been out of place on Downton Abbey–or perhaps Fawlty Towers–he attempted to entice us away from our special group price dinner with pricey items on the regular menu. When that failed, he offered special deals on personal recommendations from the wine list (none of them particularly cheap).

Everyone’s got to make a living, but if the man had had an ‘Americans are rich–and cheap and easy’ sign above his forehead, he could not have been more obvious. As our meal continued he could be guaranteed to regularly interrupt our conversation as he got into the full flow of his ‘act’.

temp wendyFortunately, I’m traveling with a group of people whose senses of humor are as strong as their accents. And he’s made good fodder for follow-up impersonations as the week progresses. All someone has to do is say ‘May I recommend’ and the rest of the van passengers fall about laughing.temp wendy 2

I was reminded of an overnight Wendy and I spent at a Bed and Breakfast in a historic area which shall be nameless. At breakfast we were having an interesting conversation with our fellow guests when the lady in charge, having served the food, launched into an hour long presentation (clearly learned by heart) on the history of the town – in a way that would brook no interruptions from any of us. Glances were exchanged and diversionary gambits attempted, to no avail. Bless her heart! But it was interesting. And she wasn’t trying to sell us anything.

And then there was the first Scottish tour I put together. At breakfast in the Birnam Hotel, we were attended to by the indefatigable Margaret, who had served under a variety of owners over the years and thus was effectively in charge of meal-time discipline. When one of our party wwondered aloud if she could order a variation on one of the menu dishes,  our driver Colin opined “I’m sure that would be fine”. The hovering Margaret quickly put him right, saying, “I think that would be my decision!”

These are the unexpected things that, with hindsight, add a bit of spice and are remembered with a smile. I’m sure there are plenty more such moments ahead– bring them on!

Minding the Books

Jack blogs on the business matters of bookstore life

Since opening our bookstore we’ve kept a close eye on our sales from month to month. This was initially part of the process of calculating sales tax, but as we moved from year one to year two, we realized that comparing the same month in different years couldn’t hurt our planning. (We were business virgins when we started, but we have learned quickly.)

That, in turn, allowed us to see how we were building our customer base in succeeding years – until we hit a plateau around year three or four. We were comfortably aware that we had probably reached saturation point, in terms of our region’s ‘willing to drive to the bookstore’ market, but then things changed again after Little Bookstore was published.

To begin with its effect coincided with our usual pre- and post- Christmas peak (believe it or not January can be a good month for bookstores, as people spend their Christmas gift money). The Christmas Factor made it hard to separate the two. Traditionally, the period from late January through late March has always been very low. In fact we have come to expect a goodly handful of ‘cashless wonder’ days during this period, when people either use accumulated credit or bring boxes of books in for credit. We brace ourselves and eat more mac and cheese.

But, here we are heading for the end of February 2013 and we’ve continued to be almost as busy as during that seasonal Christmas peak. The explanation seems to be that the folk who have read Little Bookstore are intrigued enough to want to experience both the bookstore and Big Stone for real.

It’s becoming pretty easy to tell these nice folk as soon as they come into the shop, too! They have an expectant look about them; they smile at our cats and call them by name. They seek out ‘the rejection letter,’ and they just kind of hover in a satisfied way.

Once we twigged what was going on we would ask where they came from and discovered that our geographical footprint had grown. Quite a bit.

Funny though this may seem, as excited as I’d been about the book coming out, it had never occurred to me it would entice people to seek out our shop. But I’m certainly glad they are. Without exception, they’ve been nice people, pleasant visitors, appreciative of the town without a whiff of “how… quaint” to them. They’re good conversationalists. AND they’re buying books.

What more could a bookslinger ask for?