We’re Still Having Fun

Jack’s weekly guest blog

Wendy and I often have conversations on Facebook with other owners of small independent bookstores – usually about how to drive more customers through the door. The trouble is that every bookstore is unique in some way, be that the character of the owners, the geographical position of the shop, the demographic of the local population, etc, etc.

Our own strategies have been many and varied and some are detailed in ‘The Little Bookstore’. They have ranged from the early days of me handing out flyers outside the local Super-Wallie to running community events in the store. Flyers are good when you’re getting established. Community events are good for two reasons – publicity and bringing in new folk who might become regular customers.

This is where local circumstances come into play; Wendy and I live in the same building as the bookstore so it’s no biggie for us to run events. It might not be so easy for others.

We are currently running a ‘give-away’ competition for boxes of children’s and young adult books aimed at the local schools. This is partly because we simply have too many, but also to help raise awareness among school staff, parents and students that we are here and our children’s books are cheap even when you have to buy them.

We have also found that opening a cafe created spin-off business between the two. Of course that means finding the space, meeting health inspection rules (GOATS!), and identifying someone with the skills and personality with whom you can comfortably work, etc, etc. We were very lucky to find Our Good Chef Kelley as a partner!

Finally, it certainly helps to write and have published a best-selling memoir all about your bookstore. That has brought lots of people from around the country (and abroad) to visit us who generally don’t leave without buying books and eating lunch. As I write this a couple from Fairfax sit upstairs in the cafe; they drove all the way here because of the book. They have a book club who all read Wendy’s book and are talking about a group visit. That would certainly involve an overnight stay, so additional business for the town as well.

And after finally (well, a post-script then) it pays to have fun. Enjoy what you’re doing, and you’ll never work a day in your life. :]

 

The Monday Book: THE GRACE THAT KEEPS THIS WORLD by Tom Bailey

It’s set in the mountains, it’s about a rural family living close to poverty, and it involves dysfunctional quiet love. What’s not to like about this novel (which came out in 2005)?

And yet, when I opened it and saw that the author used the first person narratives of several different people to tell the story, my first thought was Oh no. Most people can’t keep characterization well enough to pull that off successfully. The people don’t sound different, don’t want different things, don’t act as though they are, as Stephen King more or less put it, the stars of their own lives.

Bailey not only pulled off this technique, of all things, he did it by means of a weird kind of failure. His writing is pretty, ornate, descriptive to the point that I admit to sometimes skimming because I’m not that kind of reader. I don’t like long descriptions of wooded areas. (I accept this as a failing in me as a reader, and insert it here so you know whether to trust me as a reviewer.)

But I love, love, love when a writer gets inside the heads of others and makes the writing sound like them. And Bailey’s success at failing is that he did this not by changing the dialect or lexicon, but by changing what they want to talk about and how they want to talk about it intellectually. All Bailey’s characters – the father, the two sons, the mom, the girlfriends and the neighbors–have similar vocabulary. Yet they have very different points of aim to their lives and conversation. I liked this approach.

The building sense of tragedy, the inevitable moment that’s foreshadowed in the mom’s opening volley, lying in bed listening to her three men take off for their hunt, keeps the whole book’s plot humming with a kind of relentless bass thrum; you aren’t so much watching a train wreck as a ballet dancer fall. It’s a graceful tragedy, bittersweet in its one-step-removed sense of what it means for the family left behind.

In this novel, tragedy is masked in beauty and quietness. Even the hardcore parts about logging and shooting and men hitting each other are written in that once-removed elegance that must have frustrated the tar out of some readers. I like bittersweet, so I loved Grace. I’m now looking for Bailey’s other novel (Cotton Song, I think) to hit the bookshop at some point.