SHELVING: THE FORGOTTEN ART

Our shopsitter Emily guest blogs on her shelving experiences

EmilyI like to organize. So in a bookstore where there’s always books coming in and out, daily, I feel these urges to put all the shelves in perfect order – alphabetical, by genre, all in a line, etc. Which has led me to stand in front of the shelves for a few days in a row now, head slightly tilted, sometimes just staring, sometimes repeating the alphabet out loud to myself, looking like a weirdo, trying to figure out what all these words on the spine mean and each bound object relates to each other.

I’ve discovered who Grace Livingston Hill is and that “inspirational romance” is quite popular (I’m going to have to try one, it sounds quite nice). I’ve seen parenting books that start with dealing with your own mommy issues and work through just about every month of the next twenty years of your life. There’s more gender in books than I’d ever realized before – clearly, some books are ladies’ books and some books are gents’ books. I’ve spent most of my time so far among the fiction books, and I’m totally impressed by the number of stories there are to tell in the world.

But one of the coolest parts has been realizing that all (or at least most) of these used books have come from someone else’s home, where they were sitting on someone else’s bookshelves or nightstand or closet floor. They probably all have a story to tell about the home they used to live in and how they got that slightly crooked spine. In my time here, the books on these shelves have already witnessed dozens of friendly faces, new and familiar, a rowdy game night, four cats who got adopted, and a strange lady who keeps staring at them, planning a master plan about how best to move them shelf to shelf to shelf just so they can get adopted, too. If only books could speak, right?

We’re Still Having Fun

Jack’s weekly guest blog

Wendy and I often have conversations on Facebook with other owners of small independent bookstores – usually about how to drive more customers through the door. The trouble is that every bookstore is unique in some way, be that the character of the owners, the geographical position of the shop, the demographic of the local population, etc, etc.

Our own strategies have been many and varied and some are detailed in ‘The Little Bookstore’. They have ranged from the early days of me handing out flyers outside the local Super-Wallie to running community events in the store. Flyers are good when you’re getting established. Community events are good for two reasons – publicity and bringing in new folk who might become regular customers.

This is where local circumstances come into play; Wendy and I live in the same building as the bookstore so it’s no biggie for us to run events. It might not be so easy for others.

We are currently running a ‘give-away’ competition for boxes of children’s and young adult books aimed at the local schools. This is partly because we simply have too many, but also to help raise awareness among school staff, parents and students that we are here and our children’s books are cheap even when you have to buy them.

We have also found that opening a cafe created spin-off business between the two. Of course that means finding the space, meeting health inspection rules (GOATS!), and identifying someone with the skills and personality with whom you can comfortably work, etc, etc. We were very lucky to find Our Good Chef Kelley as a partner!

Finally, it certainly helps to write and have published a best-selling memoir all about your bookstore. That has brought lots of people from around the country (and abroad) to visit us who generally don’t leave without buying books and eating lunch. As I write this a couple from Fairfax sit upstairs in the cafe; they drove all the way here because of the book. They have a book club who all read Wendy’s book and are talking about a group visit. That would certainly involve an overnight stay, so additional business for the town as well.

And after finally (well, a post-script then) it pays to have fun. Enjoy what you’re doing, and you’ll never work a day in your life. :]