The Hamsters in my Brain

Jack and I are attending the Appalachian Studies Association Conference in Johnson City, TN this weekend, and it has been a busy couple of days. Saturday morning my colleagues Beth, Jody and I did a panel on combating Appalachian stereotypes in the media. Kind of an interesting row to hoe, and several people had stories to tell. On Sunday, I am heading a panel on adoption in Appalachia, after running a storytelling project with a local group that supports adoptive parents. (If you want to see the blog we just launched, visit ADOPTION IN APPALACHIA. (It’s also a wordpress blog.)

Between these were some fun meetings and some hard meetings, plus Jack and I joined Doug and Darcy Orr, President and First Lady Emeritus of Warren Wilson College, in presenting a panel on Doug and Fiona Ritchie’s book Wayfaring Strangers. The pictorial book chronicles the journey of songs and their singers from Scotland to Appalachia. It’s been really well received and is in its third printing. Jack is one of the source singers on the accompanying CD.

But that’s where things began to take a weird turn. The night before the panel, Doug and Darcy came to our hotel room to practice songs. We sat around the table working out dulcimer chords, guitar accompaniments, and harmonies. All very satisfactory and fun. We sang stuff just for the joy of the moment.

The instant we finished singing, we heard loud voices coming from the room next door, and Beth suggested the doors between the rooms might not be correctly closed; hence the volume. We checked our door: bolted and good to go.

But as Beth pushed against our door, voices from next door yelled “Are you trying to break into our room?” A second later the phone rang. Front desk had received a complaint: had we tried to break into the adjoining room?

When I stopped laughing, I said no and didn’t elaborate. A minute later, the phone rang again. A male voice demanded, “Who am I speaking with?”

Well, I was tired and I was sung out, but one brain cell still functioned, so I figured this was something to do with that mysterious crowd next door, and asked for his name instead. He said I had tried to break into his wife’s hotel room and demanded again to know my name.

I hung up, and the phone shrilled again immediately. I disconnected that call and rang the front desk, explaining the situation. They apologized profusely and said the phone call had not originated in the hotel, and they would ensure no further calls were transferred in.

Which really put a top hat on things, because if the guy who was calling in wasn’t in the room with his wife, whose was that male voice making very explicit suggestions quite loudly through the wall?

We gave up, and went to bed, but I don’t think we’ll be staying at the Carnegie again. Who in their right mind puts a phone call through to a room number if the caller can’t give a name? At least that couple didn’t batter the door down in the night, but I hope that poor husband figures a few things out.

sleeping hamsterMe, I can’t figure anything out. Six meetings, two panels and four hours of sleep have done for me. It was a good day today, and now the hamsters in my brain are asleep in their little exercise wheels.

Go by, mad world.

We’re Still Having Fun

Jack’s weekly guest blog

Wendy and I often have conversations on Facebook with other owners of small independent bookstores – usually about how to drive more customers through the door. The trouble is that every bookstore is unique in some way, be that the character of the owners, the geographical position of the shop, the demographic of the local population, etc, etc.

Our own strategies have been many and varied and some are detailed in ‘The Little Bookstore’. They have ranged from the early days of me handing out flyers outside the local Super-Wallie to running community events in the store. Flyers are good when you’re getting established. Community events are good for two reasons – publicity and bringing in new folk who might become regular customers.

This is where local circumstances come into play; Wendy and I live in the same building as the bookstore so it’s no biggie for us to run events. It might not be so easy for others.

We are currently running a ‘give-away’ competition for boxes of children’s and young adult books aimed at the local schools. This is partly because we simply have too many, but also to help raise awareness among school staff, parents and students that we are here and our children’s books are cheap even when you have to buy them.

We have also found that opening a cafe created spin-off business between the two. Of course that means finding the space, meeting health inspection rules (GOATS!), and identifying someone with the skills and personality with whom you can comfortably work, etc, etc. We were very lucky to find Our Good Chef Kelley as a partner!

Finally, it certainly helps to write and have published a best-selling memoir all about your bookstore. That has brought lots of people from around the country (and abroad) to visit us who generally don’t leave without buying books and eating lunch. As I write this a couple from Fairfax sit upstairs in the cafe; they drove all the way here because of the book. They have a book club who all read Wendy’s book and are talking about a group visit. That would certainly involve an overnight stay, so additional business for the town as well.

And after finally (well, a post-script then) it pays to have fun. Enjoy what you’re doing, and you’ll never work a day in your life. :]