Afterwords Bookstore Speaks….

This might be one of the sweetest press releases ever!  Jack and I head off Tuesday to speak at Afterwords Books.

Turning Retail Stores Into Community Resources
Bookstore Owners Lead Discussion for Local Business Owners at Special Event in Edwardsville

EDWARDSVILLE, ILL. October 11, 2013 – How can locally-owned businesses stay at the top of shoppers’ minds in a world dominated by big box stores and online retailers? On October 22, 2013, two family-run bookstore owners – one from Edwardsville, Ill. and one from Big Stone Gap, Va. – will share their stories how they transformed their stores into community hubs in order to drive sales.

Like many locally-owned retailers, LuAnn Locke of Afterwords Bookstore in Edwardsville faced an uphill battle in encouraging residents to shop local. As a bookstore owner, it was even more challenging with the proliferation of e-readers in the market. On the verge of closing shop, Locke connected with Wendy Welch, owner of Tales of the Lonesome Pine bookstore in Virginia and author of The Little Bookstore of Big Stone Gap. Through her experience and buoyed by the lessons of Welch, Locke transformed Afterwords into a community resource for book lovers and was able to stay in business.

On October 22, Welch and Locke will join together at Afterwords to lead a discussion on how local businesses can be more than retail stores – they can be gathering spots that encourage community interaction to help boost sales. Welch and Locke will share best practices, grassroots marketing efforts and in-store programs that helped their businesses survive in a competitive marketplace.

Said Locke, “Welch’s book was instrumental in our decision to keep fighting the good fight – to continue to believe in Afterwords Books and what it means to our community. She has inspired to me to make the store a place where book lovers can connect over their shared interests and boost interest in reading throughout the region.”

Small business owners and the public alike are welcome to join in the discussion, starting at 7 p.m. Refreshments will be served, and a 20 percent discount will be offered on all book club selections. Afterwords Books is located at 232 Buchanan Street in Edwardsville, Ill. For more information about Afterwords or its upcoming events, visit www.afterwordsusedbooks.com or call 618-655-0355.

About Afterwords Books: Afterwords Books is a family owned and operated bookstore in Edwardsville, Ill. Afterwords offers customers both new and used books, a trade for credit program, free children’s story times, book clubs for all ages, a monthly documentary club, educational toys, and unique gifts crafted from local artisans. As a locally-owned store dedicated to the community, Afterwords is committed to serving as a community resource and gathering place for fans of the written word. For more information, visit www.afterwordsusedbooks.com.

A Tonic for Perspective Restoration

Jack and I drove from Nashville to our home sweet bookstore on Sunday, dumped our disorganized clutch of luggage, and began sorting laundry, book purchases (from the Southern Festival of the Book and just the one bookstore we stopped at on the way home, heh) and other trip detritus.

My purse wasn’t there.

I’d barely had time to launch a full-blown panic attack when the phone rang. A woman named Sabrina Hensley said she found my purse in the rest room where I’d left it, and would mail it Tuesday when the post office opened after Columbus Day. I told her to take money out of the purse to mail it and to buy herself lunch, but she declined.

Thank you, Ms. Hensley. You are a true mensch.

That was our first return to reality post-festival, but the best was yet to come. A whole lot of people had read the blog, friended us on Facebook, liked the bookstore and cafe, and we enjoyed reading through your comments and stories. We meant it, what I said on C-span about a connected community of bibliophiles and bookstore supporters, here, there and everywhere, and we admit it made us feel good that so many people responded positively on Twitter and FB et al. We went to bed basking in the glow of small-time celebrity.

Monday morning, I woke up five minutes late for a ride-share to an important meeting. As I raced up the stairs our foster cat Ernest Hemingway tripped me, and I grabbed him around the middle–perhaps the wee bit roughly, because he pee-bombed my foot.

It was fun being driven around Nashville and invited to the authors’ reception in the penthouse suite, with that incredible view of the city. It was tres cool not to get embarrassed by the autograph lines. (Book festivals usually line several authors up side-by-side so odds are good you’ll be next to Bill Bryson and his line will extend three times ’round the courtyard while the rest of us sit there twiddling our thumbs, avoiding eye contact. I brought crocheting to cover this contingency, but never got a chance to work on it–whew!) It was great to get to chat with so many people who’d read and loved Little Bookstore of Big Stone Gap.

Still, nothing restores perspective quite so quickly as getting pee-bombed on your bare foot by a foster kitten.

Back to what we love doing, then: shelving books, serving customers, killing spiders and all, we love our bookstore and our life in it. Y’all come see us. I promise to have Ernest Hemingway fully potty trained before he sits in your lap.